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Änderungen von Markennamen: Eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht
by Petra Ringeisen 2020-05-15 09:29:43
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Petra Ringeisen untersucht zeitpunktbezogene Reaktionen von Verbrauchern auf Markennamenänderungen und deren Einflussfaktoren und liefert Ansatzpunkte für eine erfolgreiche Gestaltung von Markenumbenennungen.
Petra Ringeisen untersucht zeitpunktbezogene Reaktionen von Verbrauchern auf Markennamenänderungen und deren Einflussfaktoren und liefert Ansatzpunkte für eine erfolgreiche Gestaltung von Markenumbenennungen. Less
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  • 5.83(w)x8.27(h)x0.02
  • 260
  • Gabler Verlag
  • June 28, 2011
  • 9783834930880
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Petra Ringeisen
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Paperback<span class="editionFormat pl-xxs">(2011)</span>
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