For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
by Mark Pendergrast 2021-01-07 11:32:45
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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga.... Read more
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
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  • 9.25 X 6.25 X 1.5 in
  • 560
  • Basic Books
  • May 14, 2013
  • English
  • 9780465029174
Mark Pendergrast has a degree in English literature from Harvard University, as well as a masters in library science. He worked as a teacher and a school librarian before becoming a full-time writer. ...
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