Name: HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Price: 20.27 CAD
Availability: click-8910566-13710633?url=https%3A%2F%2Fwww.chapters.indigo.ca%2Fen-ca%2Fbooks%2Fproduct%2F9781422189887-item.html
Author: Harvard Business Review
ISBN: 9781422191521

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review 2020-12-29 16:27:12

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Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We''ve combed through hundreds of articles in theHarvard Business Re... Read more

Stop pushing products-and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We''ve combed through hundreds of articles in theHarvard Business Reviewarchive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

Figure out what business you''rereallyin
Create products that perform the jobs people need to get done
Get a bird''s-eye view of your brand''s strengths and weaknesses
Tap a market that''s larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing

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