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Regionale Marketingbudgetierung: Ansätze zur Entscheidungsunterstützung
by Matthias Meyer 2021-01-17 23:18:22
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Gegenstand dieses Buches ist der gezielte regionale Einsatz von Marketingmaßnahmen. Der Autor entwickelt verschiedene informations- und modellorientierte Ansätze zur Entscheidungsunterstützung im Marketing.
Gegenstand dieses Buches ist der gezielte regionale Einsatz von Marketingmaßnahmen. Der Autor entwickelt verschiedene informations- und modellorientierte Ansätze zur Entscheidungsunterstützung im Marketing. Less
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  • 9783824404858
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Matthias Meyer
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