Business & Money | Marketing & Sales

'Hard Earned': the not so hidden message of 'Bowtime'

by Samantha Brough

2020-05-07 08:10:58

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Essay aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, University of Birmingham, Sprache: Deutsch, Abstract: This essay is a textual analysis targeting the ways in which the brand Strongbow... Read more
Essay aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, University of Birmingham, Sprache: Deutsch, Abstract: This essay is a textual analysis targeting the ways in which the brand Strongbow appeals to a specific target audience in its 2009 'Hard Earned' advertising campaign. Less

Book Details

Print pages17
PublisherGRIN Verlag GmbH
Publication date January 1, 2011
ISBN9783656065371
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Samantha Brough
Author
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