Nonfiction | Business & Investing

Exploring Creativity

by Brian Moeran

2020-06-30 13:49:22

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Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal, and use of creative goods. They de... Read more
Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal, and use of creative goods. They describe the editorial choices made by different participants in a ''creative world'', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss, and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity. Less

Book Details

File size9.02 X 5.98 X 0.71 in
Print pages330
PublisherCambridge University Press
Publication date March 21, 2013
Languageeng
ISBN9781107353022
autor-image
Brian Moeran
Author
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles....

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