Nonfiction | Business & Investing

Strategy Is Destiny : How Strategy-Making Shapes a Company's Future

by Robert a. Burgelman

2020-09-19 02:51:34

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How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality... Read more
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation. At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future. Less

Book Details

File size9.1x6.1x1.5inches
Print pages464
PublisherFree Press
Publication date March 1, 2020
ISBN9781982146511
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Robert a. Burgelman
Author
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