Nonfiction | Business & Investing

The New Strategic Thinking

by Michel Robert

2020-07-03 13:57:15

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Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven method... Read more

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert''s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company''s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

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Book Details

File size9.84x6.48x0.93inches
Print pages246
PublisherMcGraw-Hill Education
Publication date August 1, 2005
LanguageEnglish
ISBN9780071462242
autor-image
Michel Robert
Author
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