Nonfiction | Business & Investing

The Nordic Wave in Place Branding

by Cecilia Cassinger

2020-04-19 23:51:24

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The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity o... Read more
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science. Less

Book Details

Publication date November 29, 2019
Languageeng
ISBN9781788974325
autor-image
Cecilia Cassinger
Author
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