Nonfiction | Business & Investing

Words That Work : It's Not What You Say, It's What People Hear

by Frank I. Luntz

2020-05-13 02:02:36

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Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections. Less

Book Details

File size8.04x5.32x0.95inches
Print pages324
PublisherHachette Books
Publication date August 1, 2008
ISBN9781401309299
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Frank I. Luntz
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