Politics & Social Sciences | Social Sciences

From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

by M. Rosenbaum

2020-04-20 07:57:27

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Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a c... Read more
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives. Less

Book Details

File size5.51(w)x8.50(h)x(d)
Print pages315
PublisherPalgrave Macmillan UK
Publication date January 29, 1997
ISBN9780333619452
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M. Rosenbaum
Author
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Barnes & Noble In Stock Paperback<span class="editionFormat pl-xxs">(1997)</span> Paperback<span class="editionFormat pl-xxs">(1997)</span> Buy USD 59.99
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