Reference | Words, Language & Grammar

Persuasion in Your Life

by Shawn T. Wahl

2020-07-03 10:59:18

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Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter ... Read more
Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career. Less

Book Details

Publication date September 22, 2017
Languageeng
ISBN9781315536408
autor-image
Shawn T. Wahl
Author
Shawn T. Wahl is Professor of Communication and Interim Dean of the College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate tra...

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