Harvard Business Review on Increasing Customer Loyalty

by Harvard Business Review

2020-09-01 11:43:50

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable--but don''t have time to findthem--this book is for you. Here are nine inspiring and useful... Read more
How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don''t have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.


This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they''re loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers'' lifetime value
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Book Details

File size8.25 X 5.5 X 0.68 in
Print pages240
PublisherHarvard Business Review Press
Publication date January 15, 2016
LanguageEnglish
ISBN49bf8c4a-eb6f-4a37-999d-45603cd1f21f
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digit...

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