Business & Money | Management & Leadership

Harvard Business Review on Increasing Customer Loyalty

by Harvard Business Review

2020-09-01 11:43:50

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How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable--but don''t have time to findthem--this book is for you. Here are nine inspiring and useful... Read more
How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don''t have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.


This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they''re loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers'' lifetime value
Less

Book Details

File size8.25 X 5.5 X 0.68 in
Print pages240
PublisherHarvard Business Review Press
Publication date January 15, 2016
LanguageEnglish
ISBN49bf8c4a-eb6f-4a37-999d-45603cd1f21f
autor-image
Harvard Business Review
Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digit...

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