Marketing

by National Learning Corporation

2021-01-04 11:49:45

MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goo... Read more
MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators. Less

Book Details

File size11 X 8.5 X 0.68 in
Print pages156
PublisherNational Learning Corporation
Publication date March 15, 2020
LanguageEnglish
ISBN9781133108146

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