Business & Money | Economics

Youtility

by Jay Baer

2020-04-17 23:30:36

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The difference between helping and selling is just two letters If you''re wondering how to make your products seem more exciting online, you''re asking the wrong question. You''re not competing for attention only against other similar products. Y... Read more
The difference between helping and selling is just two letters If you''re wondering how to make your products seem more exciting online, you''re asking the wrong question. You''re not competing for attention only against other similar products. You''re competing against your customers'' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer''s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Less

Book Details

File size8.3x5.7x0.9inches
Print pages240
PublisherPortfolio
Publication date June 27, 2013
Languageeng
ISBN9781101633885
autor-image
Jay Baer
Author
Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he'...

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