Literature & Fiction | Literary Fiction

TOUCH

by Elmore Leonard

2020-05-26 10:49:25

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From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all ... Read more
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author’s wide-ranging experiences. Less

Book Details

File size4.25x6.79x0.75inches
Print pages336
PublisherHarperTorch
Publication date July 30, 2002
LanguageEnglish
ISBN9789814868990
autor-image
Elmore Leonard
Author
Elmore John Leonard Jr. (Oct 11, 1925 – Aug 20, 2013) was an American novelist, short story writer, and screenwriter. His earliest novels, published in the 1950s, were Westerns, but he went on to sp...

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