Business & Money | Economics

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

by Emerald Group Publishing Limited

2020-05-08 12:53:49

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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book loo... Read more
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals. Less

Book Details

File size9.61 X 6.69 X 0.41 in
Print pages192
PublisherEmerald Publishing Ltd
Publication date November 2, 2015
Languageeng
ISBN9781785608704
autor-image
Emerald Group Publishing Limited
Author
...

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