Business & Money | Economics

Crossing the Chasm

by Geoffrey A. Moore

2020-04-17 19:02:13

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the ... Read more
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Less

Book Details

File size8.1x5.29x0.69inches
Print pages288
PublisherHarper Business
Publication date March 17, 2009
Languageeng
ISBN9780061795862
autor-image
Geoffrey A. Moore
Author
...

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