Business & Money | Economics

Internet Strategies

by D. Stroud

2020-04-16 22:10:24

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The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and ... Read more
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses. Less

Book Details

File size8.5 X 5.51 X 0 in
Print pages310
PublisherPalgrave Macmillan
Publication date June 19, 1998
Languageeng
ISBN9780333981474
autor-image
D. Stroud
Author
...

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