Business & Money | Economics

Market Entry Strategies for Emerging Economies

by Alena Kretzberg

2020-04-22 07:47:23

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Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can bu... Read more
Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market. Less

Book Details

File size5.83(w)x8.27(h)x(d)
Print pages332
PublisherLang, Peter Publishing, Incorporated
Publication date December 14, 2007
ISBN9783631565858
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Alena Kretzberg
Author
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